For this week’s blog post I chose to reflect on Marshall McLuhan’s piece, “Understanding Media”. Throughout this reading Mcluhan writes about his idea of the “medium is the message”. One quote that stood out to me was when he states “This fact merely underlines the point that the “medium is the message” because it is the medium that shapes and controls the scale of human association and action” (McLuhan 24) In order to convey this idea he uses an example of the electric light, and how it works as the medium for other functions to be able to exist. Therefore, there would be no message if the medium did not exist. This emphasizes Mcluhan’s idea of how the medium is the message. This quote also explains how the medium effects society. McLuhan also uses the examples of how railroads and airplanes and how although they did not establish movement, transportation, wheels or the road to the human society. These mediums have shaped and improved our lives. As he states the “message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs” (McLuhan 24).
References:
McLuhan Marshall, “Understanding Media”, Seminal work about media, 1964


